Step into Memory Lane Comics and Toys and the first thing you may notice is the giant Millennium Falcon hanging from the ceiling. Or the life size Batman.
Step into Memory Lane Comics and Toys and the first thing you may notice is the giant Millennium Falcon hanging from the ceiling. Or the life size Batman. Take a look around and you’ll see even more collectibles among the thousands of comics lining the walls. But the shop wasn’t always this way.
Memory Lane originally opened in 1983. They were solely a comic book store until Jacob Motsinger took over after he graduated from UNCW.
The owner at the time was going to close the shop completely as the country was in the middle of the recession and people were cutting back on any unnecessary items. Business just was not good.
Being that he had spent almost every day at the store since he was six years old, Motsinger didn’t want to see the store die so he decided to take a chance.
He brought some of his own character statues and collectibles from home to spruce up the store, not intending to sell them. Eventually people started offering to buy them.
“We started noticing like ‘Hey, this is something we’re going to have to do,’” Motsinger said. “There was another comic book store in town that was doing really well so we weren’t known as like a real good comic book store at the moment.”
So they started selling the collectibles which in return helped their comic book sales.
Motsinger says one of the best parts of running the shop is to hear what people say about it while they’re looking around.
“I’ll hear people whisper to whoever they’re with ‘this is the coolest place I’ve ever been,’” Motsinger said. “And that is so gratifying and makes me feel like we did it so it’s really cool.”