I’m going to assume by now you’re all caught up to speed with the whole shrimp tails in the Cinnamon Toast Crunch drama that took the internet by storm this week. But if not, do yourself a favor and read this Time article before continuing on with this article.
So after all of that unfolded, Shuckin’ Shack CEO Jonathan Weatherington knew he had to capitalize on this media sensation. Enter – Cinnamon Toast Crunch Shrimp.
“There are few things as terrifyingly unwelcome as finding unexpected items in our food,” said Weathington in a press release. “It can be a make-or-break moment for restaurants, especially. That being said, as we heard about the story and watched the flurry of tweets unfold, we decided to have some fun with it. Mostly, we were curious if it would even taste good.”
The restaurant got to work and what they came up with was a double battered fried shrimp made with buttermilk, flour, and Cinnamon Toast Crunch, served with a side of Sweet Thai Chili sauce.
So if you’ve been jealous all week that there were no shrimp tails in your bowl of Cinnamon Toast Crunch, don’t worry! You can now try Shuckin’ Shack’s version as a secret off-menu item at the Wilmington, NC location. The press release says it will be available there for a limited time only.
If you don’t live close to the Wilmington location, the closest thing to the Cinnamon Toast Crunch Shrimp you can order is the Sharkbite Shrimp – a fried shrimp appetizer served with a sweet and spicy “Sharkbite” dipping sauce.
“At Shuckin’ Shack, we are all about having fun with our food,” said Weathington. “While the initial story was certainly off-putting, the flavor profile of pairing Cinnamon Toast Crunch with shrimp is unexpectedly good. No one wants shrimp tails swimming around in their cereal but we thought it might be fun to see what (purposefully made) fried cinnamon shrimp would taste like! Who knows, if there’s enough demand – maybe we’ll give General Mills a call about a collab.”
If you’re brave enough to try this, please let us know how it is! Tag us in a pic of your plate on Instagram!
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